Cherry Mobile

Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated, the company imports mobile phones manufactured by original design manufacturers in China and markets them under the Cherry Mobile brand. Later Cherry Mobile handsets come with Wi-Fi, capacitive touch screens and run on the Android, Firefox OS, Windows, and Windows Phone operating systems.

Brief History

Apart from being the first legal mobile phone company to introduce phones with dual and triple Subscriber Identity Module (SIM) systems in the Philippines, it also marketed the first Windows-enabled phone in the country.

In 2015, Cherry Mobile, along with rival electronics firm MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip.

In June 2015, the company announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile, namely the Alpha Prime 4 and the Alpha Prime 5, which are slated to roll out on the second half of 2015. Both devices will come equipped with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM.