Ceirano GB & C
The Ceirano GB & C was a historic automobile company, founded in October 1898 by Giovanni Battista Ceirano, Emanuele di Bricherasio, Attilio Calligaris, Pietro Fenoglio and Cesare Goria Gatti.
The headquarters of the new company was set at Turin, where in 1899 it began to build a small car with two seats, the Welleyes designed by Aristide Faccioli. Welleyes was a great commercial success for Ceirano, but managers found themselves unable to cope with the orders of the vehicle. Then in July 1898 Ceirano decided to sell the plans and patents to Giovanni Agnelli.
Ceirano family background
The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for : Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA).