Carlos Souto
Carlos Souto (Buenos Aires, May 13, 1955) is a renowned Argentine advertising executive. He is regarded as one of the leading political advertising executives in Argentina. He runs the prestigious advertising agency “La Ese”, which has been engaged in political advertising since 1996. The work teams he organizes and leads have been a key factor in transforming the Latin American political language over the last decade. He took part in work teams with David Ratto, Ramiro Agulla, Dick Morris, Miguel Sal and Darío Lanis. Throughout his long career he has received over forty national and international awards for his noteworthy pieces of communication for the goods and services market. He has recently been accused in the local media in Argentina of providing services to post fake, scripted comments on online journals to support the Clarin media group in its fight against the Kirchner administration.
Childhood and Youth
Carlos Souto was born in Parque Patricios neighborhood in Buenos Aires City, Argentina, on May 13, 1955. His parents, Maruja and Celestino, were Galician immigrants. Thanks to them and to his grandmother Carmen, both his sister Ana María and Carlos acquired Galician language before Spanish. He spends his childhood and early youth in the southern suburbs of Buenos Aires City. He started his studies at Colegio Bernasconi. Later, in second grade, he changed school (to Cangallo Schule, a German school in Balvanera neighborhood) where he completed his elementary and high school studies.
