Patagonia (clothing)

Coordinates: 34°16′47″N 119°18′14″W / 34.2798°N 119.3040°W / 34.2798; -119.3040

Patagonia, Inc. is an American clothing company which focuses mainly on high-end outdoor clothing. Based in Ventura, California, the company is a member of several environmental movements and is a certified B Corp, meaning the company is beholden to public-benefit concerns (in this case environmental) alongside its profit motive. It was founded by Yvon Chouinard in 1973.

The logo is the skyline of Cerro Fitz Roy looking west in Patagonia.

Sport-specific

The company's roots are in clothing for rock and alpine climbing, but they now offer a diverse mix of apparel targeted towards skiers, surfers, climbers, and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing. One of its main product lines is the Capilene base layer clothing. Patagonia recently started making surf-specific products, and currently has three different lines of wetsuits and many different models of swim trunks.