Camp+King

Camp+King is a San Francisco-based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King. The agency was launched with an initial roster of clients that include Old Navy, Yahoo! and Shaklee. Camp+King has positioned itself as creating "Conversation-Swell" for brands.

Camp+King recently helped Old Navy build a “full communications plan using in-store, viral, mobile, social and some of their direct channels," for the Halloween season. They are also working with Shaklee Corp., as well as on a project with Yahoo scheduled for a spring 2011 launch.

King founded the agency with former Publicis' Hal Riney partner Roger Camp. Most recently, King was the president of Euro RSCG Chicago, the largest advertising agency for the past five years by number of global accounts. Both King and Camp have spent their careers in advertising at various agencies, including Fallon, Wieden + Kennedy, Cliff Freeman & Partners and Leo Burnett. They met at Publicis Groupe's Publicis & Hal Riney in San Francisco, where King served as CEO.

Camp King

Camp King is a site on the outskirts of Oberursel, Taunus (in Germany), with a long history. It began as a school for agriculture under the auspices of the University of Frankfurt. During World War II, the lower fields became an interrogation center for the German Air Force. After World War II, the United States Army also used it as an interrogation center and intelligence post. In 1968, it became the command and control center for the United States Army Movements Control Agency - Europe (USAMCAEUR). Today it has been rebuilt as a German housing area.

History

Prior to World War II (1926-1939)

Prior to World War II, what later became known as Auswertstelle West during World War II, was an educational farm established, in 1936, under the auspices of the University of Frankfurt. Students learned gardening, bee keeping, animal husbandry as well as general farming techniques. It was in essence an agricultural learning center.

World War II

During World War II, the land below the school was adapted to military use as Auswertstelle West also usually erroneously called Dulag Luft. The discrepancy arises due to the post initially being both the Dulag and the interrogation center. Dulag Luft, initially on the post but later transferred to Frankfurt and later Wetzlar.