Cake (advertisement)

Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.

The campaign was a critical, popular, and financial success. It has been credited for the significant improvements in awareness and public opinion of the brand, and received honours from a number of advertising festivals and awards ceremonies, including several from the British Television Advertising Awards, the Cannes Lions International Advertising Festival, and the Creative Circle Awards.

Cake (2005 film)

Cake is a 2005 romantic comedy film directed by Nisha Ganatra.

Plot

The picture follows the life of Pippa McGee (Heather Graham) as she takes that giant step between 29 and 30 that involves growing up, becoming responsible and discovering true love.

Pippa is a freelance travel writer that is enjoying holidays in a mexicanized-Pamplona (Spain), comes home for a friend's wedding, she finds herself running her father's wedding magazine while he recovers from a heart attack. Not only does Pippa have to run the magazine, Wedding Bells, she also has to save it from the chopping block. Wedding Bells' future is at risk, as hungry vultures wait to take over her father's media conglomerate.

Pippa and her straight-laced father have never truly gotten along since her mother died. To complicate things, Pippa becomes involved in a love triangle with her father's right-hand man Ian (David Sutcliffe) and the free-spirited photographer Hemingway Jones (Taye Diggs).

Everything is completed by the cast of token friends, Lulu (Sandra Oh), Jane (Sarah Chalke) and Rachel (Sabrina Grdevich), who provide Pippa with the moral support she needs to get the job done, both in her love life and in her job as editor.

Rotten Apple (album)

Rotten Apple is the second studio album by G-Unit rapper Lloyd Banks, released October 10, 2006 on G-Unit Records and Interscope Records. The title of the album is a play on the New York City nickname, "The Big Apple." The album cover also resembles the cover of the film, King of New York.

Background

Originally the album was titled, "The Big Withdrawal", however two women Banks had had a ménage à trois with in 2005 leaked an unmastered copy of the album he had left at their home. The album was scrapped and soon after, Banks began working on Rotten Apple.

The album featured guest appearances from 50 Cent, TazzyManiak, Tony Yayo, Young Buck, Rakim, Scarface, Mobb Deep, 8 Ball, Keri Hilson and Musiq Soulchild. Production on the album was provided by Eminem, Needlz, Sha Money XL, Younglord, Ron Browz, Havoc and 9th Wonder. Banks stated that he wanted to show the darker side of New York City and allow listeners to hear what it was like growing up in South Jamaica, Queens.

Reception

Valve

A valve is a device that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or slurries) by opening, closing, or partially obstructing various passageways. Valves are technically fittings, but are usually discussed as a separate category. In an open valve, fluid flows in a direction from higher pressure to lower pressure. The word is derived from the Latin valva, the moving part of a door, in turn from volvere, to turn, roll.

The simplest, and very ancient, valve is simply a freely hinged flap which drops to obstruct fluid (gas or liquid) flow in one direction, but is pushed open by flow in the opposite direction. This is called a check valve, as it prevents or "checks" the flow in one direction. Modern control valves may regulate pressure or flow downstream and operate on sophisticated automation systems.

Valves have many uses, including controlling water for irrigation, industrial uses for controlling processes, residential uses such as on / off and pressure control to dish and clothes washers and taps in the home. Even aerosols have a tiny valve built in. Valves are also used in the military and transport sectors.

Vacuum tube

In electronics, a vacuum tube, an electron tube, or just a tube (North America), or valve (Britain and some other regions) is a device that controls electric current between electrodes in an evacuated container. Vacuum tubes mostly rely on thermionic emission of electrons from a hot filament or a cathode heated by the filament. This type is called a thermionic tube or thermionic valve. A phototube, however, achieves electron emission through the photoelectric effect. Not all electronic circuit valves/electron tubes are vacuum tubes (evacuated); gas-filled tubes are similar devices containing a gas, typically at low pressure, which exploit phenomena related to electric discharge in gases, usually without a heater.

The simplest vacuum tube, the diode, contains only a heater, a heated electron-emitting cathode (the filament itself acts as the cathode in some diodes), and a plate (anode). Current can only flow in one direction through the device between the two electrodes, as electrons emitted by the cathode travel through the tube and are collected by the anode. Adding one or more control grids within the tube allows the current between the cathode and anode to be controlled by the voltage on the grid or grids. Tubes with grids can be used for many purposes, including amplification, rectification, switching, oscillation, and display.

Valve Corporation

Valve Corporation (also known as Valve Software, commonly referred to as Valve) is an American video game developer and digital distribution company headquartered in Bellevue, Washington, United States. Its Luxembourg-based business office subsidiary for European regions, Valve S.à r.l., was opened in 2012. Founded in 1996 as Valve L.L.C. by former Microsoft employees Gabe Newell and Mike Harrington, the company has developed the critically acclaimed Half-Life, Counter-Strike, Portal, Day of Defeat, Team Fortress, Left 4 Dead video game series, alongside Dota 2. It also developed and maintains Source on which most of its games run, and the software distribution platform Steam, which has led to the Steam Machine, a line of pre-built gaming computers running SteamOS.

History

Founding and incorporation

Valve was founded by former longtime Microsoft employees Gabe Newell and Mike Harrington on August 24, 1996, as Valve L.L.C., based in Kirkland, Washington on the Seattle Eastside. After incorporation in April 2003, it moved from its original location to Bellevue, Washington, the same city in which their original publisher, Sierra On-Line, Inc., was based.