Cable

An electrical cable is made of two or more wires running side by side and bonded, twisted, or braided together to form a single assembly, the ends of which can be connected to two devices, enabling the transfer of electrical signals from one device to the other. Cables are used for a wide range of purposes, and each must be tailored for that purpose. Cables are used extensively in electronic devices for power and signal circuits. Long-distance communication takes place over undersea cables. Power cables are used for bulk transmission of alternating and direct current power, especially using high-voltage cable. Electrical cables are extensively used in building wiring for lighting, power and control circuits permanently installed in buildings. Since all the circuit conductors required can be installed in a cable at one time, installation labor is saved compared to certain other wiring methods.

The term originally referred to a nautical line of specific length where multiple ropes, each laid clockwise, are then laid together anti-clockwise and shackled to produce a strong thick line, resistant to water absorption, that was used to anchor large ships. In mechanics, cables, otherwise known as wire ropes, are used for lifting, hauling, and towing or conveying force through tension. In electrical engineering cables are used to carry electric currents. An optical cable contains one or more optical fibers in a protective jacket that supports the fibers.

4cabling

4Cabling (founded 2006) is the only direct-to-consumer manufacturer, wholesaler and retailer of cabling and IT management accessories in Australia.

History

The company was founded in 2006 by Nicole Kersh in her parents’ garage. Kersh, who at the time was a 21-year-old university student, founded her company following her experiences with her parents’ electrical cabling company. Kersh owns 51 per cent of 4Cabling and her mother the remaining 49 per cent.

In 2012, Kersh received the Australian Institute of Management’s Young Manager of the Year award for her work in the company.

In May 2014, Kersh sold the business to Gernis Holdings a family run private equity firm. Gernis’ Managing Director is Jonathan Maister. Maister has taken over as Managing Director at 4Cabling and plans to further expand 4Cablings skillset and product offering in the coming years.

Legal

In 2013, 4Cabling was successful in a trademark battle after a competing business began using the company’s name as a Google AdWord.