| Type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2005 |
| Founder(s) | Gregory Sovell |
| Headquarters | 1140 Broadway Penthouse New York, United States |
| Key people | Gregory Sovell |
| Products | men's underwear: briefs, boxer-briefs, boxers, jock straps, tank tops, T-shirts, thongs and trunks |
| Website | www.C-IN2.com |
C-IN2 (stylized as C-IN2, pronounced: "see in 2") is an American men's underwear brand founded and headed by Gregory Sovell.[1] In recent years, it has become a leader in the industry, competing against Sovell's own 2(x)ist brand which he founded in 1991 and left in 2005.
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History [link]
The brand was launched in 2005 by Greg Sovell and co-founded with Jason Zambuto.[1] Sovell had left his own 2(x)ist brand that same year (which he established back in 1991) because of creative differences. Since its inception, C-IN2 has introduced breakthrough "technologies" in its underwear designs.[1] Its pioneering designs have made it a successful niche in the fashion industry which it continues to expand.
In 2010, the C-IN2 brand was acquired by a new entity, C-IN2 Clothing Company, Inc., based in Montreal, Canada. Gregory Sovell continues to be the Creative Director for the brand in a new studio in New York City. This new venture will allow the C-IN2 brand to expand into new categories and product lines.
Marketing and brand image [link]
The brand holds an "individual and modern" brand image.[1] Its most known marketing campaign is "the prison shot with the inmates standing against the prison wall with their clothes down, hands behind their backs and in C-in2 underwear".[1] It was widely circulated, also advertising in Sydney and Melbourne, was shot by Steven Klein.[1]
Viral marketing is also employed.[1]
Products [link]
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Among the design techniques is the Trophy Shelf Technology.[1] And the Bamboo line is among C-IN2's most successful designs.[1]
References [link]
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In2
"In2" is the debut single by English R&B trio WSTRN. It was released on November 6, 2015 on Atlantic Records. The song peaked at number four on the UK Singles Chart, having initially reached number 60 based on streams alone.
Background and release
The song was originally accompanied by a low-budget video of a West London block party directed by Morgan Keyz, and uploaded onto the Link Up TV YouTube channel. It was credited as Akelle Charles featuring Haile and Louis Rei, and was due to be released as the first single from the trio's EP, Western Union. However, the three artists adopted the collective name WSTRN following the song's popularity, and re-branded the song with a new video following its signing to Atlantic Records.
Chart performance
On 30 October, "In2" debuted at number 85 in the top 100 of the UK Singles Chart, and climbed to number 60 on 6 November, the day of its digital download release. For these two weeks, it charted on streams alone. Upon its digital release, the song entered the top 40 and peaked at number four, behind by Fleur East, Justin Bieber and Adele.
IN2
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IN2 specializes in developing custom software solutions, and developing and implementing large and complex IT systems. IN2 independently designs, develops, implements and maintains systems using Oracle and Microsoft technologies. The company implements technologies such as Data Warehouse, web-based application systems, etc.
