Cresta
Cresta may refer to:
See also
Cresta (soft drink)
Cresta was a frothy fruit-flavoured drink produced in the United Kingdom from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;blackcurrant was added later.
Advertising campaign
Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta. The bear's widely quoted catch phrase "It's frothy man!" summed up the difference between Cresta and more traditionally fizzy soft drinks. This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash (instant mashed potato) advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.
Cultural references
Cresta is mentioned, more than once, in the song The Unfortunate Gwatkin by the band Half Man Half Biscuit on their 2014 album Urge For Offal.
CRESTA
CRESTA (Catastrophe Risk Evaluation and Standardizing Target Accumulations) was founded as a joint project of Swiss Reinsurance Company, Gerling-Konzern Globale Reinsurance Company, and Munich Reinsurance Company. CRESTA has set itself the aim of establishing a globally uniform system for the accumulation risk control of natural hazards - particularly earthquakes, storms and floods. Those risk zones are essentially based on the observed and expected seismic activity, as well as on other natural disasters, such as droughts, floods and storms. CRESTA zones regard the distribution of insured values within a region or country for easier assessment of risks. CRESTA Zones are the essential basis for reinsurance negotiation and portfolio analysis. Nowadays, CRESTA sets widely accepted standards which apply throughout the international insurance industry. CRESTA zone information is used by most insurers for assessing the insurance catastrophe premiums they will charge.
Origin of the name
While the acronym CRESTA stands for Catastrophe Risk Evaluation and Standardizing Target Accumulations, the name was derived from the name of the hotel (Cresta Hotel) where the founding meeting occurred, and the subsequent creation of a suitable acronym to correspond to the name.
Podcasts:
Cresta
ALBUMS
- Come On Feel the Metal released: 1997
- Cresta released: 1996
- Aware 4: The Compilation released: 1996
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Another Day
by: Cursedpunch the clock and assume the position and never ask for any more. live and die going through there motions and never knowing what the fuck for. turn the dollar. dig the hole deeper. regret as you get another year older. a foot in the grave, a cogin a wheel. bred to be slaves to there ideals. here among the lifeless. the worthless. the hopeless. keep me to tired to think. keep me to fucked to care. but tomorrows another day, thats what the hopeless say.
Latest News for: cresta
TRADING STATEMENT (Cresta Marakanelo Limited)
INDEPENDENT AUDITOR'S REPORT TO THE SHAREHOLDERS OF CRESTA MARAKANELO LIMITED (Cresta Marakanelo Limited)
SUMMARISED FINANCIAL RESULTS FOR THE YEAR ENDED 31 DECEMBER 2024 (Cresta Marakanelo Limited)
ANNUAL FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024 (Cresta Marakanelo Limited)
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