CIMX-FM

CIMX-FM (88.7 FM) — branded 89X — is a commercial active-leaning alternative rock radio station based in Windsor, Ontario. 89X serves both Essex County, Ontario and Metro Detroit; its 100,000-watt signal reaches most of southwestern Ontario, southeastern Michigan, the Toledo metro area and the western Lake Erie shoreline of Ohio.

CIMX-FM also broadcasts a soft rock music program continuously on its 92 kHz SCMO subcarrier. The program is not intended for public reception, but rather provides background music for businesses, similar to Muzak.

History

CKWW-FM/Ohm FM

What is now CIMX had its first stint as a progressive/alternative rock station long before the birth of 89X. The station signed on July 10, 1967, as CKWW-FM, with an MOR/easy listening format. CKWW-FM added evening progressive rock programming in the fall of 1970. The following April, the station changed its calls to CJOM and the progressive format went full-time. "Om FM" (pronounced "Ohm FM") distinguished itself from its Detroit competitors WRIF, WWWW and WABX by emphasizing Canadian talent.