Bushnell Corporation
Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products, is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic weapon sights, game cameras and other high-end optical equipment. The company also sells Bollé Performance Eyewear ski goggles and sunglasses (which includes the H2O Optix sunglasses brand), and Serengeti Eyewear all-purpose sunglasses.
Company history
Bushnell was founded in 1948 by David P. Bushnell during his time in Allied-occupied Japan.
In 1999, Bushnell was acquired by private equity firm Wind Point Partners through a recapitalization of Bushnell's then parent company, Worldwide Sports & Recreation.
In 2001, Bushnell acquired the Bollé and Serengeti eyewear brands and the Moonlight line of night vision products.
In 2002, Bushnell bought Tasco, a sports optics company. Tasco is a major international distributor of telescopes. The company's line of products mainly target amateur astronomers but has grown to include many products besides telescopes. Tasco's other products include terrestrial spotting scopes, microscopes, binoculars, and telescopic sights and other rifle accessories. Tasco sells through specialty outlets, catalogues, and online vendors.