Bruce S. Pavitt (born March 7, 1959) is an American music historian, critic, DJ, speaker, author, founder of Sub Pop Records, and current co-founder and Creative Director of 8Stem.
He is most famous for creating the Grunge music phenomenon in the early 1990s. Pavitt not only released the first albums by Soundgarden, Mudhoney, and Nirvana, but equally important, built a compelling narrative of the Seattle Music Scene in the international press that captured the world’s imagination.
Pavitt was born in Chicago, and grew up in suburban Park Forest, Illinois, the second of six kids to Robert and Ruth Pavitt. He became interested in music at a young age (Motown in neighboring Detroit was a huge influence) and showed early signs of being a music entrepreneur. At age 9, he sold Christmas cards door-to-door in the summer heat to earn money for a record player. Soon after, he bought his first record, The Beatles, "Revolution". Seeing an opportunity, Pavitt continued to work odd jobs and used his earnings to buy records that he would later re-sell at school.