Brick and mortar

Brick and mortar (also bricks and mortar or B&M) in its simplest usage describes the physical presence of a building(s) or other structure. The term brick-and-mortar business is often used to refer to a company that possesses buildings, production facilities, or store for operations. The name is a metonym derived from the traditional building materials associated with physical buildings: bricks and mortar. The term was originally used by Charles Dickens in the book Little Dorrit.

More specifically, in the jargon of e-commerce businesses, brick-and-mortar businesses are companies that have a physical presence and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop, which have no physical presence for shoppers to visit and buy from directly, though such online businesses normally have non-public physical facilities from which they either run business operations, and/or warehousing for mass physical product storage and distribution. Concerns such as foot traffic, storefront visibility, and appealing interior design apply mainly to brick-and-mortar businesses rather than online ones.

Brick and mortar (disambiguation)

Brick and mortar may refer to:

Brick + Mortar

Brick + Mortar is an indie punk rock duo founded in Toms River, New Jersey in March 2008. The duo consists of frontman Brandon Asraf (bass guitar, vocals) and John Tacon (drums, electronic samples, vocals). The two members have garnered a notable amount of regional success since their formation and partnering with independent label Anchor & Hope Music. They were signed to Photo Finish Records / Island Def Jam Records, but are now currently signed to Merovee Records as part of the ADA music group. The duo is a significant part of the musical and artistic culture of Asbury Park, New Jersey as it is the first electronic drum and bass pop duo to have such success in the area.

History

Early Years

Asraf and Tacon began playing music together when they were in middle school, initially beginning as a drum and bass improvisational duo. The two bonded further over their shared interest in the artistry of songwriting. They had many attempts at playing music with other people but "it never worked. It always ended up with Brandon [Asraf] and I", according to John Tacon. Their first band together was called Black Rhythm.