Brian Solis

Brian Solis is a digital marketing analyst, author and speaker with expertise in social media and the sharing economy. He is a principal at Altimeter Group, a research and advisory firm and the author of several books on social media marketing. He is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008.

Career

Solis began his career in technology marketing and public relations in 1991 at the Dodge and Mansfield agency in Ventura, California. From 1996 to 1999, he held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick. In 1999, Solis started a digital and social media marketing company called FutureWorks. In 2011, Solis joined the Altimeter Group as a principal analyst. Solis is a frequent speaker and executive producer of Pivot Conference, an annual marketing event.

Solis' blog is ranked in the Top 10 of the Ad Age Power 150. Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, which was published in 2011. This was followed by The End of Business As Usual, later that year. In 2013, Solis published the book What's the Future of Business: Changing the Way Businesses Create Experiences.