Breakfast television

Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada and United States), is a type of infotainment television programme, which broadcasts live in the morning (typically scheduled between 6:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often hosted by a small team of hosts, these types of programs are typically targeted at the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.

The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952, on NBC in the United States. For the next 60 years, Today was the #1 morning programme in the ratings for the vast majority of its run and since its start, many other television stations and networks around the world have followed NBC's lead, copying that programme's successful format.

Format and style