The Apprentice (U.S. season 10)

The Apprentice 10 is the tenth installment of the United States version of international franchise and reality game series, The Apprentice. For this particular season, the show departed from Celebrity Apprentice and returned to its precursor, featuring unknowns as apprentices instead of celebrities. Not since season six, during the 2006–07 television season, did the show use this format. The theme of the season was "second chance" and the contestants are those affected by the late-2000s recession.

The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded. The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs. Taping began June 1, 2010, and ended on June 29, 2010. The season premiered on Thursday, September 16, 2010, at 9–11pm ET.