Brandsø

Brandsø is a small, uninhabited Danish island located in Little Belt between Jutland and Funen, 15 km to the north-west of Assens. It has an area of 2.0 km² it lies in Middelfart Municipality and belongs to the Wedellsborg estate. The hilly island is formed by glacial morains and has a large bog at its centre and forested areas to the east. It is used for hunting.

In the 1920s, Brandsø had a population of around 50 but was gradually depopulated and has been uninhabited since the late 1960s. In 1974 it was listed as one of 15 possible locations for a Danish nuclear power plant.

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Coordinates: 55°21′N 9°43′E / 55.350°N 9.717°E / 55.350; 9.717

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.