Brand-new

In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.

Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products.

References

Brand New

Brand-new products and services are those introduced to a market along with a new brand.

Brand New may also refer to:

  • Brand New (band), an American alternative rock band
  • Brand New (Kevin Simm album)
  • Brand New (Salt-n-Pepa album) or its title song
  • Brand New (Shinhwa album) or its title song
  • Brand New, an album by The Stereo Bus
  • "Brand New" (Sista song)
  • "Brand New", a song by Trey Songz from Ready
  • "Brand New", a song by Rhymefest from Blue Collar
  • "Brand New", a song by Keyshia Cole from A Different Me
  • "Brand New", a song by Gucci Mane from The Appeal: Georgia's Most Wanted
  • MTV Brand New, a television channel in the Netherlands
  • "Brand New", a song by Anton Ewald
  • Brand New (Ben Rector album), an album by Ben Rector
  • See also

  • All pages beginning with "Brand New"
  • All pages with titles containing Brand New
  • New (disambiguation)
  • Category:Brand management
  • Category:Promotion and marketing communications
  • Branding iron
  • Firebrand (disambiguation)
  • The Stereo Bus

    The Stereo Bus is a New Zealand band, formed by David Yetton, formerly of the Jean-Paul Sartre Experience.

    The band recorded two albums: The Stereo Bus in 1997 and Brand New in 1999 and were originally active between 1997 and 2000.

    In March 2011 founder David Yetton announced a new line-up and indicated he would return to playing live and recording under The Stereo Bus moniker

    Discography

    Studio albums

  • The Stereo Bus (1997 – Beats Bodega Records – BEATS005 / EMI (NZ) Ltd. – 5226082)
    1. Shallow
    2. Don't Open Your Eyes
    3. Wash Away
    4. Mirror
    5. Be A Girl
    6. Tell
    7. Lie in the Arms
    8. Waste of Time
    9. Bright Lights
    10. Fade
    11. God's Fingers
    12. Far Away
  • Shallow
  • Don't Open Your Eyes
  • Wash Away
  • Mirror
  • Be A Girl
  • Tell
  • Lie in the Arms
  • Waste of Time
  • Bright Lights
  • Fade
  • God's Fingers
  • Far Away
  • Brand New (1999 – EMI – 5226092)
    1. Hey Thank You
    2. Touchdown
    3. Pretty Boys And Girls
    4. Birthday
    5. Brand New
    6. Quiet Rose
    7. Caramel
    8. Nova Scotia
    9. Let It Flow
    10. Hold You Close
    11. Burning Alcohol
  • Hey Thank You
  • Touchdown
  • Pretty Boys And Girls
  • Birthday
  • Brand New
  • Quiet Rose
  • Caramel
  • Nova Scotia
  • Podcasts:

    PLAYLIST TIME:

    Brand New

    by: Brand New

    Well I lost my taste for the company of airports and cars
    We flew through the year and
    avoided the dust and rock.
    We stood in the way of the tank till we bored and stopped
    So never show doubt in your hand
    till you know what they got
    Touch me or don't
    Just let me know,
    where you've been
    Well drop me a line with a hook and some raw bleeding bait
    (one, two, three, four)
    Well I'm uncaught and still swimming alone in the lake
    (five, six, seven, eight)
    Shimmering under the moon made of anger and hate
    I was the one who was always repeating it
    Shimmering like a penny out of reach in the subway grate
    (Shimmering like a coin kept safe away,
    you'll never listen to anything)
    Touch me or don't
    Just let me know,
    where you've been
    Leave it alone, I'm sure there's someone who knows




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