Brand-new

In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.

Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products.

References

Brand New

Brand-new products and services are those introduced to a market along with a new brand.

Brand New may also refer to:

See also

The Stereo Bus

The Stereo Bus is a New Zealand band, formed by David Yetton, formerly of the Jean-Paul Sartre Experience.

The band recorded two albums: The Stereo Bus in 1997 and Brand New in 1999 and were originally active between 1997 and 2000.

In March 2011 founder David Yetton announced a new line-up and indicated he would return to playing live and recording under The Stereo Bus moniker

Discography

Studio albums