McQuaid started as the project's lead programmer but was made the producer and one of the lead designers. While EverQuest was being developed, Origin Systems launched Ultima Online in 1997 which became the top MMORPG. EverQuest became a huge hit and within months of its March 1999 launch it topped the subscription numbers held by Ultima Online. PC Gamer called McQuaid one of the "Next Game Gods" in its November 2000 issue, believing that he would eventually become one of the industry's most influential game developers. After Sony Online Entertainment acquired Verant Interactive, Brad McQuaid was promoted to Vice President of Premium Games and Chief Creative Officer.