Boost Juice

Boost Juice Bars is an international chain of retail outlets that specialize in selling fruit juice. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia. The company has expanded internationally with stores in Asia, Europe, Russia and the Middle East through franchising.

History

The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Janine Allis decided to bring the idea to Australia. In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave. At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.

In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.

In 2007, the founders of Millies Cookies, Richard O’Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.