Bonobos (apparel)
Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of pants, suits, denim, shirts, shorts, swim and outerwear. The company was founded by Stanford Business School housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. In 2012, Bonobos' business model extended offline with the launch of their e-commerce stores called “Guideshops” and through a partnership with Nordstrom.
Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages”, and was awarded Crain’s New York Business “Best Places to Work in New York City”.
History
The firm was founded by Brian Spaly who began designing men’s pants while at Stanford Business School. They featured a curved waistband, a medium rise and a tailored thigh that fit better and eliminated “khaki diaper butt.” As demand grew, he and housemate Andy Dunn decided to pursue the project as a business opportunity.