Boloco

Boloco (from Boston Local Company) is the brand name of an American chain of restaurants that serves burritos, wraps, salads, shakes and smoothies. Burritos on the menu represent culinary traditions from around the world — for example, Mexican, Japanese, Thai, and Mediterranean.

History

The company was incorporated in 1996 under the name The Wrap by co-founders Adam Liebman, Gregg Harris, John Pepper and Jason Hutchinson. In 1997, it opened its first restaurant, initially called "Under Wraps", in Boston's Back Bay neighborhood. In 1998, the company acquired a competing restaurant business with locations in Harvard Square and Cleveland Circle. All three locations were re-branded under the new name, "The Wrap and Smoothie Bar" (selected via a customer contest in late 1997). In 2000, they merged with a four-unit juice company called "Jera's Juice". In the next few years, the company added restaurants at Northeastern University and on Newbury Street (2000), Children's Hospital and Pearl Street (2003), Federal Street in Boston's Financial District and in Hanover, New Hampshire, at Dartmouth College (2004). Jera's Juice was phased out by 2003, although a version of its swirl logo was incorporated into the Boloco logo.