Bodybuilding

Bodybuilding is the use of progressive resistance exercise to control and develop one's musculature. An individual who engages in this activity is referred to as a bodybuilder. In competitive amateur and professional bodybuilding, bodybuilders appear in lineups doing specified poses, and later perform individual posing routines, for a panel of judges who rank competitors based on criteria such as symmetry, muscularity and conditioning. Bodybuilders prepare for competition through a combination of dehydration, fat loss, oils, and tanning (or tanning lotions) which make their muscular definition more distinct. Well-known bodybuilders include Charles Atlas, Steve Reeves, Reg Park, Arnold Schwarzenegger and Lou Ferrigno.

The winner of the annual IFBB Mr. Olympia contest is generally recognized as the world's top male professional bodybuilder. The title is currently held by Phil Heath of the United States. Since 1950 the NABBA Universe Championships has been considered the top amateur bodybuilding contest with many notable winners such as Steve Reeves, Bill Pearl, Reg Park, Arnold Schwarzenegger and Lee Priest.

Bodybuilding.com

Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements, and bodybuilding supplements. It is one of the Internet's most-trafficked health and fitness websites, with over 1 million daily visitors.

Aside from its commercial responsibilities, Bodybuilding.com publishes daily editorial content, training plans, and streams live broadcasts of major bodybuilding competitions. It also operates its own fitness-themed social network, BodySpace, with over 2.7 million active members. The success of the website has led to a number of proprietary sports nutrition products and accessories being developed and sold under its name.

In October 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by CFO Chris Shean.

History

Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements. After two years of success, usually filling orders out of his garage, DeLuca purchased the domain Bodybuilding.com for $20,000, at age 21. The site went live on April 13, 1999.