Bloomberg Radio
Bloomberg Radio is a regular schedule of daily and weekly general and business news programming developed as a service of Bloomberg L.P. The format is general and financial news, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts.
Bloomberg Radio is broadcast on radio stations around the United States, including WBBR in New York City, WXKS (AM) in Newton, Massachusetts, KNEW (AM) in Oakland, California, WAFS in Atlanta, and KRCN in Denver. Bloomberg purchased the first of these, WBBR (at the time designated as WNEW), in 1992, for $13.5 million. On off hours, local stations may preempt with local sports coverage like college basketball, tennis and other sports coverage.
Programming
The original Bloomberg Radio news format divided each hour of the day into six 10-minutes segments, each of which contained financial market updates, business headlines, traffic, weather, sports, a human interest piece or a general updates about cultural happenings. However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Each day, the station broadcasts more than 20 live interviews with economists, market analysts, authors and politicians on shows such as Bloomberg Surveillance with Tom Keene which airs weekday mornings from 7 a.m to 10 a.m.
