Henry Weinhard's

Henry Weinhard's Private Reserve and Blitz-Weinhard are brands of beer first brewed in 1856 in Portland, Oregon (USA). The brewery was owned by the brewer Henry Weinhard of the Weinhard family, who also made a line of soft drinks which survives to this day.

The Blitz-Weinhard brand was among several regional Pacific Northwest beers which were staples in the Northwest market during the decades following the repeal of Prohibition until they began losing market share to the national brands in the 1960s and 1970s.

Advertising campaign

Weinhard's created a unique and noteworthy advertising campaign in the late 1970s and 1980s to position its brand. The campaign featured a fictitious brand of beer called "Schludwiller" beer. A series of popular television commercials depicted Schludwiller as a beer brewed by the "California-Eastern Brewing Co." in California. In one of the ads, a "border patrolman" played by actor Dick Curtis asked Earl and Vern (the drivers of the Schludwiller Beer truck) "Well now…where you fellas going with all that beer?" Schludwiller came complete with its own motto in Latin: Quod Nesciunt Sibi Damno Non Erit (roughly: "What they don't know won't hurt them").