Blind taste test

In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975, as a method to show their superiority to Coca-Cola. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products.

Types of blind taste tests

There are two types of blind taste tests:

In popular culture

Taste tests are commonly employed by the public television show America's Test Kitchen and its spin-off series Cook's Country, typically administered by Jack Bishop.

Taste test

Taste Test may refer to:

Wine tasting

Wine tasting (often, in wine circles, simply tasting) is the sensory examination and evaluation of wine. While the practice of wine tasting is as ancient as its production, a more formalized methodology has slowly become established from the 14th century onwards. Modern, professional wine tasters (such as sommeliers or buyers for retailers) use a constantly evolving specialized terminology which is used to describe the range of perceived flavors, aromas and general characteristics of a wine. More informal, recreational tasting may use similar terminology, usually involving a much less analytical process for a more general, personal appreciation.

Tasting stages

The results of the four recognized stages to wine tasting:

– are combined in order to establish the following properties of a wine:

A wine's overall quality assessment, based on this examination, follows further careful description and comparison with recognized standards, both with respect to other wines in its price range and according to known factors pertaining to the region or vintage; if it is typical of the region or diverges in style; if it uses certain wine-making techniques, such as barrel fermentation or malolactic fermentation, or any other remarkable or unusual characteristics.