Björn Again

Björn Again is a parody of the Swedish pop group ABBA founded in 1988 in Australia, but now involving multiple touring troupes performing under the Björn Again name. The show takes its name from Björn Ulvaeus, a member of ABBA, and a pun on the phrase "born again".

Character of the act

Björn Again is run as a light-hearted parody of ABBA, with the use of pidgin Swedish (or 'Swenglish') and stage character names of Agnetha Falstart, Benny Anderwear, Frida Longstokin, and Björn Volvo-us reflecting the names of the original members of ABBA. Björn Again also has a bass guitarist Rutger Sonofagunn and the drummer Ola Drumkitt (from long-time ABBA session musicians Rutger Gunnarsson and Ola Brunkert).

History

Björn Again was created in 1988 in Melbourne, Australia by Rod Stephen and John Tyrrell. After the first Björn Again show at a pub in the inner Melbourne suburb of Collingwood called The Tote Hotel on 6 May 1989 the show's popularity increased quickly, which first took the group Australia-wide and then overseas to international acclaim. John has been the manager since the band's inception, and in 2003 Rod was appointed manager of the UK-European region.