Billboard

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

The largest standard-size billboards, known as Bulletins, are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Billboards (ballet)

Billboards is a ballet created by the Joffrey Ballet featuring the works of Prince. The premiere was on Wednesday, January 27, 1993, at Hancher Auditorium, University of Iowa, Iowa City.

No new music was used, although Prince contributed a special extended ten-minute orchestrated version of "Thunder" from the Diamonds and Pearls album. A video of the performance was released on VHS in February 1994, and on Laserdisc format.

Acts

I: Sometimes It Snows in April (choreographed by Laura Dean)

II: Thunder (choreographed by Charles Moulton)

III: Slide (choreographed by Margo Sappington)

IV: Willing & Able (choreographed by Peter Pucci)

References