Bill Norman (football manager)
William "Bill" Norman was an English football manager.
Between 1918 and 1923, he was in charge of Blackpool, who became one of a growing number of clubs to appoint a full-time manager. Before that point, the team selection had been the responsibility of a committee comprising directors, the captain, and vice-captain. In his four seasons in charge at Bloomfield Road he led the Seasiders to challenge seriously for promotion on three occasions.
Previously, Norman had been a trainer of the Barnsley side that won the FA Cup in 1912, and he held a similar post at Huddersfield Town before moving to Lancashire in 1918. His waxed moustache and impeccable appearance meant he was an imposing figure. He expected his players to dress in a similar fashion.
Upon taking up his position at the seaside, Norman immediately implemented spartan training routines, assisted by his son-in-law, Allan Ure, who was also the club's trainer. This disciplined regime led to his nickname of "Sergeant-major".