Big Bazaar

Big Bazaar is the largest hypermarket chain in India.

Strategy

3-C Theory

According to 3-C theory, Change and Confidence among the population is leading to rise in Consumption, through better employment and income. Big Bazaar has divided India into three segments:

Schemes and innovations

Wednesday Bazaar

The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din' (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was 'to give home makers the power to save the most'.

Maha Bachat

The concept of 'Maha Bachat' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazraar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, .

Big Bazaar (Rourkela)

Big Bazaar is a new shopping outlet cum shopping mall in the city of Rourkela. New Big Bazaar’s Rourkela store in Odisha is the latest entrant in the market making the Future Value Retail (Future Group retail chain) hit the 100thcities goal across India.

Big Bazaar shopping mall was launched as the first retail chain and fourth new outlet of Future Group to have its presence in the Steel City of Rourkela, Odisha. The new shopping mall was opened in the month of December 20th 2014.

Big Baazar Rourkela is among fourth new shopping outlet of Future Group, there are three Big Bazaar outlets in the state of Odisha two in Bhubaneswar and one in Cuttack.

See Also

References

22°13′34″N 84°51′30″E / 22.226015°N 84.858409°E / 22.226015; 84.858409Coordinates: 22°13′34″N 84°51′30″E / 22.226015°N 84.858409°E / 22.226015; 84.858409