MTV Video Music Award for Best Pop Video

The MTV Video Music Award for Best Pop Video was first given out in 1999, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and, most recently, reggaeton artists have also received Best Pop Video nominations throughout the award's history. In 2007, MTV eliminated this award along with all of the genre categories, but it returned in 2008.

Britney Spears has received the most wins and nominations in this category, winning three awards out of seven nominations. She is also the only artist to win the award for two consecutive years.

Recipients

Records/Stats

See also

References

MuchMusic Video Award for Best Pop Video

The following is a list of the MuchMusic Video Awards winners for Best Pop Video.

The award for "Best Pop Video" was not distributed at the 2008 MuchMusic Video Awards, but was distributed again in 2009.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.