Beiersdorf

Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products and pressure sensitive adhesives. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea and tesa (tesa tape).

Although its shares are publicly listed, Beiersdorf is controlled by maxingvest AG (parent company of Tchibo), which directly owns 50.49 percent of shares.

Corporate structure and business segments

Beiersdorf is organized in two separate business segments: consumer business and tesa. The consumer business segments focuses on the brand´s core which is skin care, while the tesa business segment is one of the world’s leading manufacturers of self-adhesive products. Besides NIVEA, Beiersdorf is owner of different other brand like 8x4, Eucerin, Labello, La Prairie, Hansaplast and Florena.

In 1974, the company introduced a divisional organization for cosmed, medical, pharma and tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of NIVEA as well as of tesa was expanded. Especially NIVEA products - the typical cream as well as sun creams, anti age products and baby care - were very successful on the market. In April 2001, the tesa business segment was found as an independent unit within Beiersdorf. tesa focuses on developing effective solutions for its customers, offering about 6.500 different self-adhesive products.

Beiersdorf (Coburg)

Beiersdorf (Coburg) is the Western district of the Bavarian city of Coburg.

With a population of 1,421 on 7,31 km², it has a population density of 194 per km². Beiersdorf is the home of the Waldorf school Coburg and the summer residence of the dukes of Coburg, Schloß Callenberg.

Coordinates: 50°17′09″N 10°55′33″E / 50.28583°N 10.92583°E / 50.28583; 10.92583

References

Peter Morsbach, Otto Titz: City of Coburg. Ensembles-monuments Archaeological monuments. Monuments in Bavaria. Volume IV.48. Karl M. Lipp Verlag, Munich 2006, ISBN 978-38-7490590-9

Beiersdorf (disambiguation)

Beiersdorf is a German company.

Beiersdorf may also refer to: