Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops and is based in Canton, Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons. The company has introduced more than 1,000 flavors since 1945.

History

Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores, with 7,300 locations, including nearly 2,500 shops in the United States and over 4,800 located internationally as of December 28, 2013. Baskin-Robbins sells ice cream in nearly 50 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts.