Bandai Namco Holdings

Bandai Namco Holdings Inc. (BNHD) (株式会社バンダイナムコホールディングス, Kabushiki Gaisha Bandai Namuko Hōrudingusu), also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. It specializes toys, video games and arcades, anime, and amusement parks, including properties such as Tamagotchi, Pac-Man, Power Rangers, and Big Hero 6. The new entity was founded on September 29, 2005. The company has its headquarters in Shinagawa, Tokyo. Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008 and handles the US operations of the company from their headquarters in Cypress, California.

Business

The main business of Bandai Namco Holdings consists of the design and implementation of management strategies for the conglomerate and providing support for the overall business of its subsidiaries. It brings all of the brands of Namco and Bandai into one organized brand, and is subsidized into things like the separate companies (Namco and Bandai) or others like Bandai Namco Entertainment, the video game division of the company, as Namco now does things like manage the countless tourist and amusement attractions they have across the world, like Namco Funscape in London or their game rooms in the Mall of America. They also supply various arcade machines to movie theatres and arcades across the globe.

Bandai Namco Entertainment

Bandai Namco Entertainment Inc. (BNEI) (株式会社バンダイナムコエンターテインメント, Kabushiki Gaisha Bandai Namuko Entāteinmento) is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs. It is the product of a merger between the video game development divisions of Bandai and Namco. Originally referred to in the West as Namco Bandai Games, the company was internationally renamed as Bandai Namco Games in January 2014. On December 17, 2014, Bandai Namco Holdings announced that it would be changing its gaming division name from Bandai Namco Games to Bandai Namco Entertainment, effective on April 1, 2015.

Bandai Namco Games is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU).