Bakery Music

Bakery Music is a Thai record label founded in 1994. It pioneered the independent music industry in the 1990s, being the most successful of its time, and inspiring the creation of many other indie labels. The company is now a subsidiary of Sony Music Entertainment Thailand.

History

Bakery Music was founded as an independent music label in 1994 by Somkiat Ariyachaipanich (aka. Zomkiat, Mr. Z), Kamol Sukosol Clapp (aka. Sukie), Boyd Kosiyabong and Salinee Panyarachun. The four had collaborated on Zomkiat's Z-Myx album in early 1994, and by mid-year founded Bakery Music as a record label. The first release by the company by alternative rock band Moderndog featuring an album of the same name became an instant hit, "storming the charts" and selling 500,000 copies. For the next few years, Bakery released multiple successful acts, which include Boyd himself, Joey Boy, Yokee Playboy, Thee Chaiyadej and Pause among others. It received acclaimed for its indie productions, and increased in size to include a staff of one hundred people (compared to the original seven). It also published a monthly magazine, Katch.