Bait-and-switch

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").

Function

The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similar product with a higher margin.

Legality

In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait. However, no cause of action will exist if the purveyor is capable of actually selling the goods advertised, but aggressively pushes a competing product.

Iđoš

Iđoš (Serbian Cyrillic: Иђош) is a village in Serbia. It is situated in the Kikinda municipality, North Banat District, in the Autonomous Province of Vojvodina. The village has a Serb ethnic majority (88.13%) and its population numbering 2,174 people (2002 census).

Historical population

References

See also

List of Latin phrases (I)

This page lists English translations of notable Latin phrases, such as veni vidi vici and et cetera. Some of the phrases are themselves translations of Greek phrases, as Greek rhetoric and literature reached its peak centuries before the rise of ancient Rome.

I

References

Notes

Sources

IO

Io, IO, I/O, i/o, or i.o. may refer to:

Abbreviation