Founded in 1920 to provide service between Madison and Monroe, Wisconsin (their website says that passengers sometimes had to help the owner-operator push buses up steep hills), the company expanded after it was granted permission in 1946 to provide service between Madison and Milwaukee.
... afternoon stabbing on State StreetParents of drowned Sun Prairie boys file suit against city, school district, bus company Regent Street eyed as future Badgers-inspired entertainment district.