BabyFirst

BabyFirst is a media company that produces and distributes content for babies through television, the internet and mobile apps. The content is intended to develop a baby's skills, such as color recognition, counting and vocabulary. There are about 90 BabyFirst TV shows and 41 apps for mobile devices. As of 2014, the network is distributed to 81 million homes, and is based in Los Angeles, California.

BabyFirst was founded in 2004 by Guy Oranim and Sharon Rechter. Its first broadcast was through DirectTV in 2006. It was funded by Regency Enterprises, Kardan, and Bellco Capital. Distribution expanded through agreements with the Echostar Dish Network, Comcast, AT&T U-verse and others. It also developed a premium BabyFirst YouTube channel, and mobile apps. One app developed with AT&T U-verse allows babies to interact with the television programming by drawing on a mobile device.

History

Origins

BabyFirst was founded in 2004 by Guy Oranim and Sharon Rechter. The network was launched on May 11, 2006 on DirecTV and was later made available through EchoStar's Dish Network that June. It was made available through EchoStar's Dish Network that June. The BabyFirst network is based in Los Angeles and was initially funded by Regency Enterprises (a Hollywood movie studio), Kardan (a holding company) & Bellco Capital (a private fund). BabyFirst was controversial when it was introduced, because it was the first 24-hour channel for children six months to three years in age. However, the channel was popular among parents and grew quickly.