BKV Zrt.

BKV Zrt. (Budapest Transport Plc. – the abbreviation BKV stands for its earlier name Budapesti Közlekedési Vállalat; Budapest Transport Company, occasionally used up to these days) was established in 1968 as the unified public transport company of Budapest, with the merger of the companies responsible for the different means of public transport: tram and trolleybus operator FVV, bus operator FAÜ, suburban railway operator BHÉV and riverboat operator Hajózási Vállalat. The Metro was added in 1973. The transport in Budapest underwent another reorganization in 2010 when BKK (Budapesti Közlekedési Központ, lit. Center for Transport in Budapest) was founded for the management of the city transport and infrastructure. Since then, BKV is the largest public transport contractor of the BKK, operating 4 metro, 5 HÉV, 33 tram, and 15 trolley bus lines, and most vehicles on the 231 local bus and 40 night bus lines.

Road vehicle operation

City-owned BKV runs most of the vehicles of the extensive network of surface mass transportation in Budapest, with the emphasis on buses. The 1200 buses in Budapest (the majority of which are Ikarus) circulate on 231 routes. The livery of buses used to be blue (grey above the window line), however, the newly acquired or refurbished low-floor buses are painted skyblue. Trolleybuses in red livery are operated on 15 lines. The night service is provided exclusively by buses. The articulated bus is a hallmark of Budapest; both diesel and ETB bendy vehicles have been running since the late 1950s and still form the majority of BKV's fleet.

BKV

BKV Inc. is an independent marketing agency located in Atlanta, Georgia. The agency specializes in direct response marketing. Services include creative, traditional media and digital media placement. Clients include local, national and global brands, including for-profit businesses and nonprofit organizations.

History

BKV was founded in 1981 with Six Flags Theme Parks as one of the first clients.

In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season.

In 2001, BKV deployed Marin Software to streamline clients’ online advertising programs for on-boarding, reporting, and optimization.

Early and mid-March 2001, BKV launched a series of direct response television commercials for Marietta's Matria Healthcare Inc. for their diabetes self-care division. The DRTV commercials target audience was seniors age 65 and over. They were to call a toll-free number to order diabetes-care supplies through the mail instead of through pharmacies.