BBC Introducing
BBC Introducing is the brand for new music programmes across the BBC radio stations, showcasing unsigned, self signed and other emerging musical talent primarily from the UK. Launched in 2007 the Introducing brand brings programming from across the BBC under a unified brand with each show retaining its own identity. Introducing has also been extended to the BBC's stages at major festivals such as Glastonbury. Introducing shows can now be found on most BBC Radio stations from national to local. In 2010 BBC Introducing was awarded the best new platform to discover music at the BT Digital Music Awards. In May 2011, BBC Introducing won the Gold award for Best Use of Multiplatform at the Sony Radio Academy Awards.
Since 5 January 2013, every BBC Local Radio station across England and the Channel Islands broadcasts a BBC Introducing programme at 8pm on Saturday evenings.
History
The initial idea was to introduce a BBC new music discovery proposition consistent across all local and network radio. BBC Introducing was created and selected as the brand name by Jason Carter, the former Head Of Live Music at Radio 1, he continues to lead the proposition for the BBC. The creation followed research via a pan BBC music steering group. It was developed as a property that could be added to existing show names, or used as a signpost for features within programming.