Internet slang

Internet slang (Internet shorthand, Cyber-slang, netspeak, or chatspeak) refers to a variety of slang languages used by different people on the Internet. It is difficult to provide a standardized definition of Internet slang due to the constant changes made to its nature. However, it can be understood to be a type of slang that Internet users have popularized, and in many cases, have coined. Such terms often originate with the purpose of saving keystrokes or to compensate for small character limits. Many people use the same abbreviations in texting and instant messaging, and social networking websites. Acronyms, keyboard symbols and abbreviations are common types of Internet slang. New dialects of slang, such as leet or Lolspeak, develop as ingroup internet memes rather than time savers.

Creation and evolution

Origins

Internet slang originated in the early days of the Internet with some terms predating the Internet. Internet slang is used in chat rooms, social networking services, online games, video games and in the online community. Since 1979, users of communications networks like Usenet created their own shorthand.

B2W

B2W is the largest online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with 53.25% of the new company, while Submarino.com controls 46.75%. The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.

In Brazil B2W has many competitors. Among them, Cnova is the biggest one.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato and Ingresso.com. The company has operations in Brazil, Argentina, Chile and Mexico and has plans for India, Uruguai, China and USA.

References

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