Growth–share matrix

The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has recently called its usefulness into question.

Overview

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

BC

BC may refer to:

Geography

Schools

Businesses and organizations

Bîc River

Bâc (also spelled Bîc) is a river in Moldova, a right tributary of Dniester.

The upper flow of Bâc cuts a deep canyon in Codri Hills. The capital of Moldova, Chișinău, is situated near Bâc. A dam near Chișinău holds the Chișinău Sea reservoir, which has an area of about 10 km². During the summer season, Bâc often dries out and turns into a chain of lakes. The river is heavily polluted, so swimming in it is not advisable.

Coordinates: 46°54′42″N 29°27′59″E / 46.91167°N 29.46639°E / 46.91167; 29.46639

Bù Đốp District

Bù Đốp is a rural district in Bình Phước Province of the south-east region of Vietnam, approximately 90 km north of Ho Chi Minh City, near the border with Cambodia. As of 2003 the district had a population of 51,597. The district covers an area of 378 km². The district capital lies at Tân Tiến.

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