Axe (brand)

Axe (also known as Lynx in the United Kingdom, Ireland, Australia, New Zealand, and People's Republic of China) is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic.

History

Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced other products in the range but were unable to use the name Axe in the United Kingdom, Ireland, Australia and New Zealand due to trademark problems so it was launched as Lynx.

The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa's Ego brand.

In January 2012, Unilever launched its first Axe/Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The Line of products is named "Axe/Lynx Anarchy" (named "Attract" in the UK).

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Brand (surname)

Brand is a surname. It usually is a patronymic from the Germanic personal name Brando (="sword") or a short form of a compound personal name like Hildebrand. The surname originated separately in England, Scotland, Scandinavia, the Netherlands, and North Germany. Also many Scandinavian Brand's immigrated across Scandinavia and Europe. Notable people with the surname include:

List of The Belgariad and The Malloreon characters

This is a list of The Belgariad and The Malloreon characters. The Belgariad and The Malloreon are two parts of a fantasy epic written by David Eddings. Note: All of the statements (deceased, married) are written from the current information by the end of the series.

Protagonists

Note: These characters are the main protagonists to the story. There are many other minor and supporting protagonists, including some royalty.

Axe

An axe (in American English also spelled ax) is an implement that has been used for millennia to shape, split and cut wood; to harvest timber; as a weapon; and as a ceremonial or heraldic symbol. The axe has many forms and specialised uses but generally consists of an axe head with a handle, or helve.

Before the modern axe, the stone-age hand axe was used from 1.5 million years BP without a handle. It was later fastened to a wooden handle. The earliest examples of handled axes have heads of stone with some form of wooden handle attached (hafted) in a method to suit the available materials and use. Axes made of copper, bronze, iron, and steel appeared as these technologies developed. Axes are usually composed of a head and a handle.

The axe is an example of a simple machine, as it is a type of wedge, or dual inclined plane. This reduces the effort needed by the wood chopper. It splits the wood into two parts by the pressure concentration at the blade. The handle of the axe also acts as a lever allowing the user to increase the force at the cutting edge—not using the full length of the handle is known as choking the axe. For fine chopping using a side axe this sometimes is a positive effect, but for felling with a double bitted axe it reduces efficiency.

Axe (band)

Axe is a hard rock band from Texas, USA, formed in 1979.

Biography

Previously known as Babyface with a line-up of vocalist Edgar Riley, guitarist Bobby Barth, bassist Mike Turpin and drummer Bob Miles, the group adopted the new title of Axe in 1979 when the band added second guitarist Michael Osborne. Signing with major label MCA Records,by manager Lou Manganiello Jr, Axe released their self-titled debut in 1979 and immediately gained attention with a melodic Rock sound comprising heavy guitars mixed with keyboards. Band leader Bobby Barth had first picked up a guitar in 1965, encouraged by his father who was already an accomplished player, although Bobby's first interest had been in the drums. As a drummer Barth had made his first public appearance in 1963, but wouldn't play in front of an audience in his new vocation until 1967 at a college gig in Colorado. Barth claims to have no recollections of the bands whose singles he played on early in his professional career, although does recall that his first vinyl appearance was covering a Rolling Stones song, before later forming Babyface.

Axe (disambiguation)

An axe (or ax) is a tool with a metal blade, commonly used to split wood, also historically used as a weapon.

Axe or ax may also refer to:

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