Avon (publisher)

Avon Publications was an American paperback book and comic book publisher. As of 2010, it is an imprint of HarperCollins, publishing primarily romance novels.

History

Avon Books was founded in 1941 by the American News Corporation (ANC) to create a rival to Pocket Books. They hired brother and sister Joseph Meyers and Edna Meyers Williams to establish the company. ANC bought out J.S. Ogilvie Publications, a pulp magazine publisher partly owned by both the Meyers, and renamed it "Avon Publications". They also got into comic books. "The early Avons were somewhat similar in appearance to the existing paperbacks of Pocket Books, resulting in an immediate and largely ineffective lawsuit by that company. Despite this superficial similarity, though, from early on Meyers differentiated Avon by placing an emphasis on popular appeal rather than loftier concepts of literary merit." The first 40 titles were not numbered. First editions of the first dozen or so have front and rear endpapers with an illustration of a globe. The emphasis on "popular appeal" led Avon to publish ghost stories, sexually-suggestive love stories, fantasy novels and science fiction in its early years, which were far removed in audience appeal from the somewhat more literary Pocket competition.