Avid Technology

Avid Technology, Inc. is an American company specializing in video and audio production technology; specifically, digital non-linear editing (NLE) systems, management and distribution services. It was created in 1987 and became a publicly traded company in 1993. Avid is headquartered in Burlington, Massachusetts.

Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Media Composer, a professional software-based non-linear editing system, is Avid's flagship product.

History

It was founded by a marketing manager from Apollo Computer Inc., Bill Warner, a prototype of their first digital nonlinear editing system (the Avid/1) was shown in a private suite at the National Association of Broadcasters (NAB) convention in April 1988. The Avid/1 was based on an Apple Macintosh II computer, with special hardware and software of Avid's own design installed.