Latest News for: audience measurement

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Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

Variety 05 Aug 2025
“By integrating Nielsen’s advanced audiences into WPP Open, we’re building a more ...
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Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement

Adweek 05 Aug 2025
Advertisers will gain actionable insights to better inform their campaign planning and measurement ....
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Nielsen, WPP Media Strike Audience Measurement Partnership

The Wrap 05 Aug 2025
Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE ... of audience ...
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Beyond TRPs: Govt's ratings reform may transform OTT audience measurement

Live Mint 21 Jul 2025
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Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Nasdaq Globe Newswire 15 Jul 2025
SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with ...
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