Auction World.tv

Auction World.tv was a British television channel which auctioned a variety of products by telephone bidding.

The channel claimed to sell high-quality products at very low prices and promised reliable delivery, however doubt was cast over these claims after investigations reported by papers and television programmes such as the Daily Mirror and Watchdog. These reports led to an investigation by Ofcom who handed the company a £450,000 fine, forcing it into Administration. and the closed down card remained until late-2014.

History

Auction World. tv sold a variety of household and leisure products, using the television as the way of advertising to/engaging the viewing audience, selling apparently high-quality products with guide prices of up to £20,000.

An auctioneer presenter would describe the product, and then provide a guide price as to how much the item would sell for "on the high street", stating that the guide price was an average of a minimum of three high street retailer prices. There would be a defined number of units of the product available. Both this and the guide price were shown on the TV screen, together with a traffic-light clock normally set at three minutes - but could be stopped by the auctioneer/presenter.