Attitude

Attitude may refer to:

Psychology

Arts

Media

Music

Albums

Songs

Attitude (psychology)

In psychology, an attitude is an expression of favor or disfavor toward a person, place, thing, or event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the most distinctive and indispensable concept in contemporary social psychology." Attitude can be formed from a person's past and present. Key topics in the study of attitudes include attitude measurement, attitude change, consumer behavior, and attitude-behavior relationships.

Definitions

Social psychology

An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive. Most contemporary perspectives on attitudes also permit that people can also be conflicted or ambivalent toward an object by simultaneously holding both positive and negative attitudes toward the same object. This has led to some discussion of whether individual can hold multiple attitudes toward the same object.

An attitude can be as a positive or negative evaluation of people, objects, events, activities, and ideas. It could be concrete, abstract or just about anything in your environment, but there is a debate about precise definitions. Eagly and Chaiken, for example, define an attitude as "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor." Though it is sometimes common to define an attitude as affect toward an object, affect (i.e., discrete emotions or overall arousal) is generally understood to be distinct from attitude as a measure of favorability. Attitude may influence the attention to attitude objects, the use of categories for encoding information and the interpretation, judgement and recall of attitude-relevant information. These influences tend to be more powerful for strong attitudes which are easily accessible and based an elaborate knowledge structure. Attitudes may guide attention and encoding automatically, even if the individual is pursing unrelated goals.

Attitudes (TV series)

Attitudes is an American television talk show on Lifetime that aired from 1985 to 1991. Hosted originally by Linda Dano and Nancy Glass, it was taped before a live studio audience at EUE Screen Gems Studios, 222 East 44th Street in New York City. Glass was replaced by singer Dee Kelly following the show's second season, as Glass left to host the nationally syndicated primetime magazine show This Evening. The show then moved to Kaufman Astoria Studios in Queens. Dano's co-host later changed once more, with Jerry Penacoli, who is now host of Extra. The show by this time had evolved into more of a tabloid talk format. Dano, uncomfortable with the changes, left the show. Penacoli was subsequently fired from the show. Both were replaced with Dorothy Lucey and Rolonda Watts as the new co-hosts. The show's audience, unable to accept the loss of Dano as well as disliking the change in format, quickly dropped off and Attitudes was canceled soon after.

Attitudes was the first national talk show hosted by two women and was written about during its tenure in such publications as The New York Times and Vogue and parodied on Saturday Night Live. With its first hosts, Linda Dano and Nancy Glass, the show was nominated for a Daytime Emmy in the category of Outstanding Talk Show but lost to Sally Jessy Raphael's eponymous Sally. They were the first cable hosts to be nominated in this category.