The Art Directors Guild (ADG) is an American labor union and branch of the International Alliance of Theatrical and Stage Employees (IATSE) representing 2,006 motion picture and television professionals.
The ADG's sponsored activities include a film society, the Annual ADG Excellence in Production Design Awards, an art gallery called Gallery 800, an annual membership directory, technology-training programs and the professional quarterly news magazine Perspective. They are also founding cosponsors of the 5D Conferences.
Local 800 has four main craft classifications:
In addition, the ADG is seeking to extend membership and subsequent union benefits to previs artists.
Individual crafts represented by the ADG:
The Directors Guild of America (DGA) is an entertainment guild which represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merged with the Radio and Television Directors Guild in 1960 to become the modern Directors Guild of America.
As a union that seeks to organize an individual profession, rather than multiple professions across an industry, the DGA is a craft union. It represents directors and members of the directorial team (assistant directors, unit production managers, stage managers, associate directors, production associates, and location managers (in New York and Chicago)) that representation includes all sorts of media, such as film, television, documentaries, news, sports, commercials and new media.
The Guild has various training programs whereby successful applicants are placed in various productions and can gain experience working in the film or television industry.
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, co-workers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs.